Today, there are more than 800 D2C brands in India as per a KPMG report. The sector is valued at $44.6B in 2021 and projected to reach $100B by 2025.  

Driven by over 650mn internet users in India, the e-commerce industry is at an all-time high, with more brands being launched every day. 

Quickly becoming one of the most popular ways for businesses to expand globally, D2C business model will continue to grow. As a result, D2C brands with the right practices and knowledge will stay ahead in the game even in an ever-evolving landscape.  

D2C Fashion in Trend  

The fashion D2C segment is not only leading in terms of potential but also attracting the most investor interest. The sector has raised the highest funding of $756 Mn among all D2C segments in India (as of April 2021).  

The fashion industry will account for 43% of the $100 Bn D2C market opportunity by 2025, according to a recent report by Inc42 Plus. The apparel and footwear categories are expected to dominate the D2C fashion market, contributing around 77.1% by 2025.  

Challenges of D2C Fashion Brands

Although there are several success stories in the D2C fashion space, the brands are manoeuvring a highly competitive landscape. Many early stage D2C clothing brands with digital only distribution, launch products through online channels only. All competing to acquire the same customer, an evolved user base which spends a lot of time online, comfortable with e-commerce, experimental, environment and sustainability consciousness, looking for new and interesting products across categories. However, they frequently switch to a different brand prioritizing price over brand loyalty 

These small D2C clothing brands mostly rely on PPC marketing campaigns to get these consumers, which works only till initial stage. After a point, customer acquisition costs (CACs) will keep on rising, due to the number of businesses competing for the same customer.  

The challenges of winning on the digital shelf, including improving support operations, delivering quality customer experiences, and managing product information are some of the major ones for the D2C brands.  

Solution – A growth partner like EMERGE – The Fashion Accelerator by Fibre2Fashion

Whether you’re planning to start a D2C fashion brand, or to scale an existing one, look no further than EMERGE – The Fashion Accelerator. Emerge is a part of Fibre2Fashion, with over two decades of experience in the textile and fashion industry. 

The program comes with a rich experience working with several e-commerce brands and establishing them on multiple platforms. Our centralized e-commerce solutions help in seamless business adaptation on multiple platforms ensuring aggressive growth!  

Our Strengths 

  1. The faith brands have in us is incomparable. We work on long-term  online branding strategies for your business to thrive.                              
  2. We leverage our industry knowledge gained through extensive experience in designing growth strategies. The F2F experience, research and brand positioning amongst the right audience through performance marketing is our core objective. We focus on developing the brands on 15+ e-commerce platforms like Amazon (India, UK and US), Myntra, Nykaa and many more polishing the D2C brand strategy with one-stop-solutions. That’s how our aggregator model stands out.                                 
  3. We’re your partners in success. Just like business partners, we will work with you on framing online branding strategies to help your brand grow fast and achieve healthy and consistent ROI.                                      
  4. A legal agreement with key terms and deliverables are signed at the start to set the right expectations and ensure transparency with all partnerships.                                                                                                
  5. We work in conjunction with Performance Marketing to focus on building a Brand, with an excellent brand strategy for building organic traffic through social channels. While also striving to manage to break out of this endless cycle of paying heavily to acquire consumers online each time.

Summing up

When it comes to attracting new customers and retaining them, a strong D2C brand strategy is a must. And partnering with EMERGE an investment worth making. With our end-to-end e-commerce solutions, curated marketing solutions, product Information Management, with a Success Fee Model, there’s so much your D2C brand can achieve.  
Sign up now and get a free 20-minute business consultation to know more!

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